Investment Strategy       Business Plan       FAQ       Submit Your Plan	Strategies: <  Criteria     Evaluation     Cycle Market Opportunity An attractive and growing market that will support rapid expansion to build a company of significant size. Compelling Products or Services Distinctive offerings where there is a significant value proposition to the customer and the ability to create substantial barriers to entry. Vision A sense of leadership, either from one individual or a collection of close-knit individuals, with a long-term vision of a customer value proposition. Smart, Talented Entrepreneurs A founding team that has earned the right to do it themselves by virtue of past accomplishments and an overriding motivation to succeed. Important credentials include previous operating and profit responsibility, in-depth relevant industry experience, management and leadership track record. The successful entrepreneur is a self-motivated individual with a long-term commitment to the goal, a sense of urgency, and an ability to inspire and lead others. Partnership The ability to establish effective partnerships to leverage the company and reduce risk. Valuation A reasonable valuation of the company or project that is consistent with development stage and risk/return profile. Typically, we are interested in an equity participation of 20% or more, with liquidity in a three to five year period. Location Our geographic focus is Indiana, Michigan, and Ohio. We think that proximity allows us to foster strong partnerships with the entrepreneurs we invest in.